Durban - What is #Ocsober and why is Twitter going crazy about it?
#Ocsober is an Australian intiative aimed at getting people to stay sober for the month of October.
The campaign is asking for everyone to give up alcohol consumption in order to empower 700 000 Australian children to live a life free of drugs and alcohol.
It aims to raise AUS$700 000, and currently over AUS$160 000 has been raised.
The campaign has received a mixed reaction from social media users in South Africa.
Some are calling for a similar campaign to be launched in South Africa, but many more said they would only last one day out of the 31.
You can take the challenge by signing up online at www.ocsober.com.au
IOL Mojo